Exploring the City: Comparing Mobility Choices with MOBILIKE
The Mobilike project aims to design a user-friendly city mobility app that offers a variety of transportation options, including price comparisons, service information, and real-time traffic updates. The app is intended for urban residents and visitors who rely on public transportation and ride-sharing services, making it easier to plan their journeys and reduce stress.
PROBLEM STATEMENT
Users in urban areas often face challenges in navigating city transportation options, leading to confusion and stress. Many struggle with comparing prices, understanding service availability, and accessing real-time updates, making their commutes inefficient and frustrating.
GOALS
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Create a user-friendly app that simplifies price comparison and service options for various transportation modes.
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Provide real-time traffic updates to assist users in planning their commutes effectively.
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Enhance the user experience with personalized recommendations based on travel history and preferences.
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Develop a cohesive design that reflects the brand’s identity and resonates with the target audience.
FEATURES
PRICE COMPARISON
Users can easily compare costs across public transport, ride-sharing, and taxi services.
TRANSPORTATION OPTIONS
Access to schedules, routes, and service availability for various transportation modes.
REAL-TIME TRAFFIC
Instant information on traffic conditions and delays.
PERSONALIZED RECOMMENDATIONS
Suggestions based on user preferences and travel history.
PAYMENT OPTIONS
Seamless ticketing and payment options for public transport.
PROFILES
Save preferences and track travel history for a tailored experience.
WIREFRAMES LOW & HIGH
DESIGN THINKING METHODOLOGY
CHALLENGES & SOLUTIONS
As a personal project, I worked independently without developer support, which limited the ability to implement or launch the app.
However, this allowed for greater creative freedom and a focused approach to design. I faced challenges in ensuring all desired features were feasible within the scope of the project.
FUTURE IMPROVEMENTS
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Collaborate with developers for effective implementation of the design.
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Conduct additional user testing to gather more insights for further refinement.
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Create wireframes for tablet versions to enhance accessibility.
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Expand the design system in future updates.
LESSONS LEARNED
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Accessibility is key when designing for a diverse audience.
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User research significantly impacts design choices.
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Designing without development constraints can free creativity but also poses challenges in keeping the solution realistic.