Savor the Moment: Improving Reservations for a Flawless Dining Experience
"Jorge's Pizza" app is designed to provide a seamless booking experience for customers and enhance restaurant operations. With unique features such as access to free authentic Italian recipes and the ability to choose an exact seating location, the app offers a personalized and engaging user experience, catering to both the restaurant owner’s needs and customer preferences.
PROBLEM STATEMENT
Restaurant clients often face inconvenient booking processes, while owners struggle to manage reservations and promotions effectively.
The app aims to simplify booking for clients and improve visibility and customer engagement for the restaurant.
GOALS
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Provide an intuitive booking system that allows users to reserve tables and select seating.
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Improve customer loyalty through free Italian recipes and personalized experiences.
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Help the restaurant owner manage reservations and promotions.
DESIGN THINKING METHODOLOGY
RESEARCH & INSIGHTS
The research combined user personas (clients and owner) with market research and benchmarking similar restaurant apps. Key insights revealed that customers valued convenience and personalization, while owners needed better tools for managing reservations and promotions.
SOLUTION DESIGNS
The app includes features such as:
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A booking system where users can select their preferred table and time.
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A recipe section offering authentic Italian dishes for users to recreate at home.
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An intuitive profile management system for users to track reservations and preferences.
WIREFRAMES
CHALLENGES & SOLUTIONS
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Challenge: Creating a standout feature in a competitive market.
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Solution: Introducing free Italian recipes and personalized seating selection, offering a unique user experience.
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Challenge: Simplifying the booking process for a smooth user journey.
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Solution: Streamlining the app’s interface to make table selection and booking confirmation intuitive.
FUTURE IMPROVEMENTS
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Adding features like customer reviews, ratings, and comments.
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Expanding the app to offer more customization options for users.
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Introducing loyalty programs or more interactive content to keep users engaged.
LESSONS LEARNED
Understanding the balance between client needs and restaurant operations was essential.
User feedback highlighted the importance of convenience and clear navigation, while research emphasized how small differentiating features can greatly improve user engagement.