Level Up: Modernizing the UX/UI of a Gaming Store App
The GAME app is a Spanish mobile application that provides users access to the popular video game retailer, GAME, from their mobile devices. Available for both Android and iOS, the app allows users to browse and purchase video games, consoles, and accessories conveniently. Users can manage their GAME accounts, view purchase history, and track orders seamlessly.
PROBLEM STATEMENT
The existing app suffers from a poor user experience, primarily due to a cluttered menu with repeated elements. This design flaw causes confusion, making it challenging for users to find the information they need. Additionally, poor usability hampers efficiency, leading to user frustration and potential abandonment of the app.
GOALS
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Redesign the app to enhance usability and user experience.
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Organize the menu effectively to eliminate repeated elements and improve navigation.
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Create a clear and intuitive interface that facilitates quick access to information.
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Foster user engagement through a streamlined design and enhanced functionality.
BEFORE
RESEARCH & INSIGHTS
Research was conducted by analyzing reviews left on the Google Play Store and Apple Store. This feedback revealed common user frustrations, such as difficulties with navigation and an overwhelming interface. Insights highlighted the need for a more organized design to improve overall usability and satisfaction.
DESIGN THINKING METHODOLOGY
WIREFRAMES LOW & HIGH
SOLUTION DESIGNS
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Improved Navigation: A restructured menu with clear categories, eliminating redundant options.
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Enhanced User Interface: A visually appealing layout that reflects the brand identity and enhances usability.
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Notification System: Customizable alerts for the latest game releases, promotions, and discounts.
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Loyalty Program: A seamless interface for tracking loyalty points and redeeming discounts on purchases.
CHALLENGES & SOLUTIONS
As a personal project, I tackled the redesign independently without developer support, which posed challenges in ensuring technical feasibility.
However, this autonomy allowed for creative freedom and focused decision-making on the user interface and experience.
LESSONS LEARNED
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User feedback is invaluable for guiding design decisions.
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Simplifying navigation enhances user satisfaction and reduces frustration.
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A clean, intuitive design fosters greater user engagement and loyalty.
FUTURE IMPROVEMENTS
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Collaborate with developers to implement the new design effectively.
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Conduct further user testing to refine features and functionality.
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Explore additional features that could enhance user interaction and engagement.
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Create a full design system for consistency across future updates.
CONCLUSION
The redesign of the GAME app seeks to create a more enjoyable user experience by tackling navigation challenges and improving overall usability. With a focus on what users truly need and prefer, this updated version is set to engage users more effectively and build a stronger connection with the GAME brand.