NGO Catalogue
This project involved designing a catalogue for Tallers Art Integrat, a key organization within Sinergia Social NGO, which showcases the unique craftsmanship of foreign artisans. The catalogue serves as a bridge between these skilled individuals and customers, highlighting the stories behind each handmade product.
Mission
Tallers Art Integrat is dedicated to empowering foreign individuals in the crafting industry in Spain by providing:
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Job Training: Equipping individuals with essential skills for employment.
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Job Placement: Supporting clients in finding sustainable job opportunities.
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Ongoing Support: Offering resources to enhance their career development.
Sneak Peak
Role & Involvement
As the lead designer for this project, I was responsible for the complete creation of the catalogue using:
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Design Software: Utilized InDesign, Illustrator, and Photoshop to develop the layout and visual elements.
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Photography: Captured high-quality images with my reflex camera, edited them to enhance their appeal, and removed backgrounds for a polished look.
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Imagery Sourcing: Incorporated free stock images where necessary to complement the handmade products showcased.
Impact
By purchasing these high-quality, handmade products, customers contribute to:
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Sustainable Development: Revenue generated supports ongoing training and resources for artisans.
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Community Empowerment: Directly benefiting the artisans by fostering economic independence.
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Cultural Integration: Helping foreign individuals integrate into the Spanish job market despite challenges such as language barriers and cultural differences.
Conclusion
The catalogue serves not just as a product list but as a narrative of empowerment, connecting customers with the artisans behind each item, thus fostering a community that values craftsmanship and social responsibility.